Senior Product Designer
Shopee Vietnam
Feb 2021 - Present
💻 Operation squad
UX Design: Collaborated with UX Researcher and Product Owner to conduct user research. Created multiple user flows for different user personas, and designed wireframes to optimize user experiences.
UI Design: Designed intuitive and visually appealing interfaces, ensuring the balance between good UX and creative UI execution. Besides, I managed the design system for Shopee VN's internal tools.
Agile Methodology: Worked collaboratively with cross-functional teams to deliver timely high-quality products.
User Testing: Designed UAT Test cases, and planned for Usability Testing (UT). Led user testing sessions to gather insights from both quantity and quality methods, then validate design decisions.
Product Lifecycle: Improved the impact of the Design role in the big team by participating in all stages of product development, from ideation to post-launch analysis.
⭐ With good collaboration, my Team and I have launched multiple internal tools that streamlined workflows and boosted productivity for Shopee's internal users - which brings more value to our company ✨
🎮 Game & Engagement booster squad
Facilitated innovative ideation sessions using Lightning Decision Jam (LDJ) to generate a pipeline of new game concepts.
Collaborated with the Marketing Team to conduct User Research to inform design solutions and create detailed game personas.
Designed interfaces, and interactions, and prototyped game experiences, collaborating with graphic designers to bring concepts to the games.
Gathered direct user feedback to iterate and refine game designs.
⭐ The game and engagement booster products developed by our team at Shopee Vietnam have achieved significant success and have been expanded to other Shopee markets. ⭐
Product Designer
DMSPro JSC
Jan 2020 - Feb 2021 • 1 yr 2 mos
Worked closely with PM/BA to optimize UX solutions, build user flow, and improve current user experience.
Supported the Development Team and conducted Usability Testing.
Besides, motion and interaction designs were also finished with high satisfaction from the team.
Self-management & working under a high workload, in a tight timeline.
Product Designer
Ami Artificial Intelligence JSC
May 2018 - Jul 2019 · 1 yr 3 mos
My UI/UX career began at Ami, where I was offered an internship to a full-time employee by the BODs. During my time there, I gained valuable product design knowledge and soft skills. I contributed to developing and launching multiple IoT and blockchain products in the real estate industry.
Freelance designer
UI/UX Design | Graphic Design
2018 - Present
I started working as a Freelance Designer at the university until now. I worked with clients in many industries such as e-commerce, real estate, mental health, fitness, and B2C - and improved my skills in Animation/Illustration/Video Edition/Digital Design.
🏅 We Run - Shopee Values Star Awards • Q3/2021
Shopee Values Star Awards is an award in honor of employees who excellent in performing Shopee's 5 core values nominated by their colleagues. I really glory in being one of the winners of the We Run category - which is represents:
✔ Self-driven to deliver, don’t need anyone to push
✔ Always have a sense of urgency to get things done
🌟 Consistently received Outstanding performance reviews for 3 consecutive years. 🌟
✍🏻 UX Writing - Designing the Experience with Words
I hosted a sharing session about UX Writing, which I found my strength and have learned through working on many products.
• Audience: Shopee VN Product Team
• Quantity: ~40 attendees
• Duration: 120 mins
💡 Lightning Decision Jam (LDJ) Method Sharing
I co-hosted a workshop about the Ideation Brainstorming Method called Lightning Decision Jam (LDJ) with my teammate.
• Audience: Product Owners
• Quantity: ~15 attendees
• Duration: 90 mins
HCM City University of Artchitecture
Bachelor of Arts - BA, Graphic Design
Class of 2015 - 2019
✨ I was in the Top 5 in the Undergraduate Thesis with the project named Pawlook - A tracking and healthcare app for pets, done with all my heart as a pet lover. ✨
Le Hong Phong high school for the gifted
Literature Class
Class of 2012 - 2015
Participated in the Design Team and won First Prize in the School Magazine Competition 2013 organized by Hoa Hoc Tro.
✨ My design passion was brought up here. ✨
Software General Knowledge
Shopee Vietnam Product Training Team
Jul 2024
UX Writing Master Class
IxDF - Interaction Design Foundation
Jul 2021
Basic Web Development Course (HTML/CSS)
Progate
May 2020
UX Writing
Usability Testing
Interface Design
Adobe Suites
Figma
User Interview
Ideation
Illustration
Animation
Basic HTML/CSS
